Apr 11, 2025

12 Best Telegram Analytics Tools: Native Dashboard & More

Telegram has rapidly ascended to become a global communication hub. It boasts over 700 million active users, securing its place among the top five most popular instant messaging platforms worldwide. 

To harness this platform’s full potential, Web3 communities must rely on Telegram analytics to monitor their growth, assess content performance, and refine engagement strategies. Thus, this article will equip you with the essential tools and knowledge to effectively analyze your Telegram presence, empowering you to optimize your Web3 community’s impact.

1. Telegram Analytics Tools: Top 12 Picks

Let’s first look at the 12 most popular tools used for Telegram analytics, including the app’s built-in features and third-party options. Some offer very specific functionality, while others lean towards a more comprehensive approach to community management, so carefully consider your own needs to pick the best one for your project.

1.1. Telegram’s Native Analytics

Telegram has a built-in analytics dashboard for channel and supergroup admins. It provides a basic overview of key metrics, including subscriber growth, post-engagement count, and a breakdown of traffic sources. 

A notable pro of this native tool is its accessibility. It’s free and readily available within the app, allowing you to track community performance instantly. (We’ll provide a step-by-step guide for you to access it in the next section.) 

Nevertheless, the data provided is relatively surface-level, so there may not be enough information for long-term performance and user behavior analysis. Furthermore, Telegram’s native tool does not allow for tracking across different groups or channels, making it difficult for admins managing multiple groups/channels to cross-compare analytics. Some users may also find external analysis a hassle, as Telegram’s data exporting process is not straightforward enough.

Although Telegram’s native analytics is useful for quick snapshots, admins requiring granular insights may have to rely on third-party tools for in-depth data and advanced features. So, keep on reading if you want to find out more about the best third-party options.

1.2. MetaCRM

MetaCRM’s Community Module is a powerful Telegram analytics and community management tool designed for Web3 projects. Unlike Telegram’s native analytics, MetaCRM provides cross-platform integration, allowing seamless management of Telegram, Discord, and dApps in one place.

With its holistic community management data, admins gain deep insights into engagement trends, moderator effectiveness, and key performance metrics in real-time through interactive charts or graphs. There is even a keyword-tracking feature that helps admins focus on trending topics within the communities for content improvement.

MetaCRM also offers on-chain user analytics, enabling projects to monitor user portfolios, transactions, and behaviors for personalized engagement strategies. On top of that, its AI-powered support system ensures instant query resolution, improving community satisfaction.

The best part is that MetaCRM’s comprehensive features cover everything a Telegram admin may need. While the advanced capabilities may come at a higher investment than free alternatives, their streamlined approach and data-driven insights offer substantial value for optimizing Web3 project growth and community management.

1.3. TGStat

TGStat is a popular, user-friendly Telegram analytics tool that provides admins with key metrics for channel growth, engagement trends, and content performance. One of TGStat’s standout features is its comprehensive channel rankings, which allow users to sort channels by categories, languages, and regions. Additionally, it enables advertising analysis, showing the pricing and effectiveness of promotional posts. 

Even though basic analytics are available for free, advanced features like detailed audience demographics and advertising efficiency tracking are restricted behind a paid subscription. Some features also have regional restrictions. So, admins must check the pricing plan and availability to ensure alignment with their analytics needs.

1.4. Combot

Combot is a Telegram analytics and moderation tool that provides user activity and engagement data, letting group admins identify top contributors, monitor daily activity levels, and track chat growth over time. It also offers automated moderation features, including spam filtering and rule enforcement, helping to maintain a well-organized and engaged community. 

One of Combot’s pros is its ability to streamline group management. Yet, its features may not be suited for channel admins, since they focus on chats, not channel posts or other community events. Moreover, the analytics are less advanced compared to other tools.

1.5. Livedune

LiveDune has detailed post analytics to help evaluate channel performance, audience engagement, and competitor activity. Other than that, it offers custom reporting options, allowing businesses to visualize insights according to their teams’ and clients’ preferences. The tool also supports multi-platform integration, making it ideal for those managing Telegram alongside other social media accounts.

With these features, LiveDune is particularly useful for admins or businesses looking to track and enhance their performance across different platforms. However, the advanced functions may present a steeper learning curve, and the premium plans can be costly, making it potentially less accessible for smaller projects.

1.6. Popsters

With detailed engagement metrics, Popsters helps identify top-performing content, track likes, shares, and comments, and refine posting strategies for maximum impact. It even allows admins to compare multiple Telegram channels, making it an excellent choice for competitor analysis and performance benchmarking. Furthermore, admins can export analytical reports for greater accessibility.

Despite the user-friendly interface and powerful solution for content strategies, access to Popsters’s full features requires a paid plan, especially for functions involving the analysis of different accounts.

1.7. FeedSpy

FeedSpy boasts a trend analysis feature, allowing admins to track content performance fluctuations and understand which factors influence audience engagement. What’s more, it enables content monitoring, helping admins assess post frequency, engagement levels, and audience interactions. The competitive intelligence function also allows performance comparison with similar channels.

These features make Feedspy ideal for admins or businesses that want to analyze market dynamics and observe broader trends. In contrast, it may not be useful for smaller, niche channels that don’t experience significant popularity swings.

1.8. Telemetrio

With Telemetrio, admins can monitor subscriber dynamics by tracking growth, churn rates, and audience activity over time. The tool also provides advertising analytics, allowing users to identify high-performing Telegram channels for promotions and assess the impact of paid posts. In addition to that, Telemetio’s competitive analysis tools help compare engagement and performance metrics across multiple channels.

This tool offers an advantage through accurate insights into advertising posts, making it great for advertisers and media buyers. The downside is that the data updates may be slower for smaller channels, and its premium features can be expensive.

1.9. Telega.io

Telega.io specializes in providing Telegram channel/group engagement and reach metrics. Its key features include detailed member growth tracking and content performance analysis, as well as reach analysis, helping admins understand how far their content spreads within the platform.

Due to its emphasis on audience engagement and reach, the analytics within Telega.io are relatively straightforward, making it ideal for community managers who wish to refine content strategies and boost audience interaction. Nonetheless, it is worth noting that the free version only offers limited access to the advanced features.

1.10. Publer.pro

Publer.pro allows Telegram admins to monitor ad effectiveness and detect fake subscribers to evaluate real engagement levels within their channels. This tool also offers detailed post analytics, providing insights into reach, views, and audience interactions.

As such, Publer.pro is recommended for advertisers or marketers who want detailed reports on post and ad performance. Even so, some advanced features require a premium subscription.

1.11. TrendHero

TrendHero primarily gauges the authenticity of Telegram channel audiences. With audience verification tools, it can identify bots, inactive users, and suspicious activity. It also offers cross-platform analysis, allowing admins to evaluate their Telegram performance alongside other social networks.

Besides helping Telegram admins to ensure content reaches a genuine and active audience, this tool is beneficial for influencer marketing as it identifies credible influencers based on their audience quality. The only con is that the current TrendHero features for Telegram are limited compared to their Instagram counterparts.

1.12. Brand24

Brand24 is an online reputation analytics tool that tracks mentions, sentiment scores, and overall brand awareness within Telegram channels, allowing businesses to better understand how they are perceived. There is also a competitor analysis feature, helping admins track how other channels are performing and identify trending topics among similar audiences.

Even though it is a powerful tool for monitoring audience sentiment, Brand24 may not be as effective for brands that are just starting out and have insufficient media buzz, as the tool relies on existing mentions to provide meaningful insights.

2. How to Access Native Telegram Analytics?

With so many third-party tools to choose from, you may have to consider using Telegram’s native analytics as a starting point to see your community’s current situation before you make a decision based on your needs. 

So, this section will let you know where to access it. Note that while the channel or group admins gain access to comprehensive data, members can also observe key metrics through quick views without accessing the full analytics dashboard.

2.1. Accessing Telegram’s Analytics Dashboard

To access overall Discord channel/group analytics, the admin should follow these steps:

Step 1. Launch Telegram on your mobile device or desktop.

Step 2. Navigate to the channel or group you manage.

Step 3. Tap or click on the channel or group’s name or profile picture at the top.

Step 4. Choose the “Statistics” or “Analytics” option to access detailed metrics, including views, new followers, and interactions.

2.2. Viewing Members Count Directly on Telegram

As a quick view, the total member count is visible to everyone near the channel/group name or profile picture. However, if you want to view member growth trends over time, you will need to be the administrator to access it through the dashboard using the steps mentioned earlier.

2.3. Viewing Post Engagement Count Directly on Telegram

Several quick view features allow all members in the channel or group to view post engagement counts, including:

• View Count: Displayed at the bottom of each post
  
• Post Reactions Count: Shown at the bottom right of each post

On the other hand, the channel/group admin can access a more detailed view by tapping on a post and then selecting  “Statistics” or “View Analytics”. It will show in-depth view counts, reaction counts, and share counts data related to that specific post. There is even an option to adjust the date range for viewing historical data.

3. What are the Key Metrics for Telegram Analysis?

Telegram analytics can be tracked on varying levels — either across channels, groups, or individual user activity. The most common metrics for Telegram analysis are as follows:

3.1. Telegram Channel Analytics Metrics

Metrics that track the channel’s performance on Telegram include:

• Subscriber Growth: It monitors the increase or decrease in subscribers, helping channel admins assess audience expansion and content appeal.
  
• View Counts: This tracks the number of views per post, indicating content visibility and audience reach.​
  
• Post Interaction: Data for interactions like likes, shares, and comments provide insights into audience engagement and content resonance, highlighting what content performs best.​
  
• Mention Frequency: This shows how often a channel is mentioned by others, reflecting its influence and reputation within the Telegram community.​

3.2. Telegram Group Analytics Metrics

These metrics are used to understand group chat dynamics:

• Participation Rate: This measures the percentage of members who actively interact within the group, indicating overall engagement and interest.​
  
• Message Frequency: It tracks the volume of messages posted within a given timeframe. It reveals the level of communication and activity within the group.
  
• Content Analysis: This involves examining the topics and themes discussed in messages. It provides insights into community interests and trending conversations.
  
• Peak Activity Times: It shows when members are most active, allowing group admins to schedule announcements and events for maximum engagement.

3.3. Telegram User Analytics Metrics

Individual user insights can be analyzed through metrics like:

• User Regional Demographics: This shows the geographical distribution of users, enabling localization of content and targeted community-building efforts.​
  
• User Activity Over Time: This tracks how consistently specific users interact with the group to reveal patterns of engagement, pinpointing loyal members and those who may be losing interest.
  
• User Engagement Level: This measures the depth and frequency of user interactions. It indicates how meaningfully users participate, reflecting overall community health and individual involvement.

By focusing on these metrics, administrators can conduct effective Telegram channel analysis or group evaluation for improvements within the community.

4. Tips for Leveraging Telegram Analytics Data

Having access to Telegram analytics tools and data is just the first step. To truly maximize their value, you need a strategic approach to interpreting and applying the insights. Here are some key tips:

• Set Clear Goals: Define your primary goals, whether it’s increasing engagement, expanding your audience, or monetizing your Telegram presence. Clear objectives help focus your analysis on the most relevant metrics.
  
• Regular Monitoring and Analysis: Consistently track key analytics to identify trends, evaluate performance, and spot areas needing improvement. This ongoing process allows for timely adjustments to keep up with the latest situations.
  
• Optimize Post Content: Use insights from your analytics to refine content strategy. Experiment with different formats, posting schedules, and topics to determine what resonates best with your audience.
  
• Establish Community Engagement Strategies: Encouraging participation builds a loyal and active community. Once you gain insights into the community’s interests and needs, try fostering stronger connections with your audience through interactive initiatives like polls, Q&A sessions, and direct engagement in group discussions. 

5. MetaCRM for Streamlined Telegram Management

For Web3 projects, Telegram analytics is more than just a tool—it’s a necessity for scaling communities, optimizing engagement, and driving meaningful interactions. By leveraging the right strategies and tools, project owners can gain valuable insights into their audience and foster stronger connections.

Among these tools, MetaCRM offers a comprehensive solution for managing Telegram communities, standing out with its cross-platform integration, advanced data analytics, on-chain tracking, and automated query resolution. Whether you’re monitoring member activity, analyzing trends, or streamlining communication, MetaCRM empowers you with the insights needed to make data-driven decisions and enhance community growth.

Ready to take your Telegram management to the next level? Visit MetaCRM to explore our tools or book a demo today!