May 28, 2025
Elevating User Engagement with Notifications for Lending, Staking & Perpetuals
The User Engagement Problem and Why MetaCRM Built the Notification Module
In the competitive world of DeFi, protocols offering lending, staking, restaking, or perpetual products often face the same frustrating reality: silent users. Borrowers miss liquidation alerts, stakers forget to re-compound their rewards, and traders disengage between market moves. These lapses lead to poor user engagement, reduced TVL, and underutilized protocol features.
MetaCRM’s Notification Module was created to solve this exact issue. It’s a Web3-native system designed to improve user engagement by translating on-chain events into real-time, personalized, and multi-channel messages. Whether it’s through email, Telegram, Discord, or in-app messages, the Notification Module empowers protocols to connect with users in meaningful ways—without compromising privacy or control.
Want to learn more about MetaCRM’s Notification Module? Check it out on our article here:
From Ghosting to Growing: Engage Smarter with MetaCRM Notification Module
Use Cases for Lending, Staking, Restaking, and Perpetual Projects User Engagement Boost
Effective user engagement isn’t one-size-fits-all. Each DeFi vertical presents unique opportunities and challenges when it comes to keeping users informed, active, and loyal. Below, we explore how MetaCRM’s Notification Module adapts to the needs of various protocol types to deliver targeted engagement at scale.
Lending Protocols
- Position Health Notifications: Keep users informed about the health of their positions, including collateralization ratio (C-ratio) status, to prevent unexpected liquidations.
- Pre-Liquidation Alerts: Proactively notify borrowers when their loan-to-value (LTV) ratio is approaching dangerous thresholds.
- Yield Opportunities: Let users know when new vaults are launched or when interest rates change.
- Reactivation Nudges: Target dormant wallets with re-engagement campaigns tied to trending markets or protocol updates.
A great example of lending-focused user engagement in action comes from our partner, Yei Finance. By integrating MetaCRM’s Notification Module, Yei Finance implemented event-driven messages to proactively engage users around critical lending activities. This included notifications for position health, liquidation risk, and reward opportunities. Leading to a measurable increase in user responsiveness and protocol stickiness.
Read more about the collaboration here: Yei Finance x MetaCRM: DeFi Growth Strategy with MetaCRM Notification
Liquid Staking & Restaking Protocols
- Reward Re-invest Prompts: Remind users to re-invest their rewards or auto-compound for higher yields.
- Unstaking & Redeeming Alerts: Notify users when their assets are ready to be unstaked or redeemed, helping them take timely action and stay engaged.
- First-Time User Guidance: Send educational content triggered by a user’s first staking action.
- Governance Engagement: Notify token holders of key votes or updates that impact network direction or APR.
- Reactivation Campaigns: Reconnect with users who haven’t interacted with the protocol recently, encouraging them to take advantage of new features or improved rewards.
An excellent example of effective user engagement in the liquid staking and restaking space comes from Magpie. All dApps within the Magpie ecosystem actively use MetaCRM’s Notification Module combined with MetaCRM Widget to power timely, targeted communication. Magpie is automating important DAOs update and campaign announcements, thus creating a cohesive messaging system that nurtures engagement at every step of the user journey.
Perpetual Protocols
- Risk Management Alerts: Alert traders when they’re nearing a margin call, when funding rates spike, or when their collateralization ratio (C-ratio) drops below safe thresholds.
- Liquidation Notifications: Proactively inform users about liquidation events or when they are at high risk, allowing them to take protective actions.
- Claiming Rewards Reminders: Notify users when their trading or staking rewards are ready to be claimed to maintain high engagement.
- Targeted Campaigns: Share curated market insights based on wallet activity or portfolio data.
- Loyalty Activation: Keep high-volume traders engaged with updates on trading competitions or referral bonuses.
Notification Module Features That Drive DeFi User Engagement
MetaCRM’s Notification Module isn’t just about sending messages. It’s about increasing user engagement and converting protocol activity into measurable growth. Here’s how:
- Event-Based Message Creation: Intuitive interfaces and logical workflows make setting up rule-based, on-chain notifications fast and flexible.
- Wallet-Native Segmentation: Drive user engagement by targeting based on actual behavior, such as token holdings, interaction frequency, staking history, and more.
- User-Controlled Subscription Management: With embedded widgets, users manage what they receive and how. This improves trust, satisfaction, and ongoing engagement.
- Multi-Channel Notification Delivery: Reach users on multiple channels. Whether it’s Telegram, Discord, email, or directly in your dApp interface to ensure critical updates and engagement opportunities are never missed.
- Performance Visibility: Actionable dashboards track delivery rates, engagement metrics, and conversions so teams can continuously refine their engagement strategies.
Conclusion: User Engagement is the New Growth Loop
Most protocols focus heavily on acquisition. But in a market where attention is fleeting and competition is fierce, user engagement is the new growth loop. MetaCRM’s Notification Module turns every user action—or inaction—into a moment of connection.
Ready to supercharge your user engagement?
