Feb 07, 2025

MetaCRM x Scroll: Establishing Privacy & Security in Web3 Communities

We’re proud to announce our integration with Scroll, the leading Zero-Knowledge Rollup built on Ethereum. Scroll ZKp’s cutting-edge zk-rollup technology enhances scalability and privacy in Web3, paving the way for more secure and efficient blockchain applications. By integrating MetaCRM’s powerful infrastructure, we aim to streamline community engagement and support for projects building on Scroll ZKp. This collaboration marks a major milestone in making decentralized networks more accessible and user-friendly for both developers and users alike.

What is Scroll, the Ethereum Native zkEVM Layer 2?

Scroll is a security-focused scaling solution for Ethereum that leverages advanced scaling designs and zero-knowledge proofs to create a more efficient and scalable network. By building an additional layer on Ethereum, Scroll enhances accessibility, responsiveness, and overall network capacity, allowing more users to interact seamlessly without compromising security. This innovation ensures that decentralized applications can operate with lower costs and faster transactions while maintaining Ethereum’s core principles of decentralization and trustlessness.

Scroll is building a solution to help Ethereum handle more users while keeping costs low. As Ethereum grows, higher fees make it harder for new users and developers to join. Scroll solves this by creating a Layer 2 network that works just like Ethereum but is faster and more affordable. It uses zero-knowledge proofs to securely bundle transactions and verify them on Ethereum. This means all activity on Scroll is backed by Ethereum’s security while reducing congestion and costs. With the latest advances in cryptography and blockchain design, Scroll makes Ethereum more scalable without sacrificing security or decentralization.

Bringing Seamless ZK Rollups Ethereum Projects

Scroll integrates zero-knowledge rollups (ZK rollups) directly into the Ethereum Virtual Machine (EVM), ensuring fast, secure, and cost-efficient transactions. The network operates through three key layers:

  • Settlement Layer: Uses Ethereum to store transaction data, verify proofs, and enable seamless asset transfers between Ethereum and Scroll.
  • Sequencing Layer: Processes transactions through an Execution Node, batches them via a Rollup Node, and submits proofs to Ethereum for finality.
  • Proving Layer: A decentralized network of provers generates zkEVM validity proofs, ensuring all transactions comply with Ethereum’s rules.

By leveraging this multi-layered approach, Scroll provides a scalable and developer-friendly rollup solution that maintains Ethereum’s security while improving efficiency.

The Scroll ecosystem is rapidly expanding, with leading projects integrating to enhance its scalability and usability. DeFi giants like Aave and Lido bring lending and staking solutions to Scroll, while Ankr and Chainlink provide essential infrastructure for secure data feeds and reliable node services. Scroll has also integrated Chainlink’s Cross-Chain Interoperability Protocol (CCIP), enabling seamless communication between different blockchain networks. OKX Wallet further strengthens the ecosystem by supporting smooth asset management and cross-chain interactions. With a growing network of top-tier integrations, Scroll is not just optimizing Ethereum’s scalability—it’s fostering a vibrant, interconnected ecosystem that empowers developers and users alike.

MetaCRM and Scroll Join Forces, What to Expect?

MetaCRM’s integration with Scroll brings enterprise-grade Web3 CRM solutions to one of Ethereum’s most advanced Layer 2 networks. By combining MetaCRM’s powerful data tools with Scroll’s scalable and secure infrastructure, projects building on Scroll will have the resources they need to optimize user engagement, streamline operations, and drive sustainable growth.

With MetaCRM, Scroll projects gain access to:

  • Analytics: Unlock deep insights into on-chain activity. Track user behavior, analyze transaction trends, and make data-driven decisions to enhance performance.
  • Customer: Move beyond wallet addresses with enriched user profiles. Segment communities based on on-chain interactions, asset holdings, and engagement patterns for targeted outreach.
  • Marketing: Run precision-driven campaigns powered by blockchain data. Personalize engagement strategies, create token-gated experiences, and measure community growth with actionable insights.
  • Service: Automate and optimize community support with AI-powered ticket management. Ensure seamless interactions and stronger community relationships with efficient query resolution.

This collaboration positions MetaCRM to support Scroll’s expanding ecosystem, equipping projects with the tools needed to thrive in a decentralized world. Together, we’re setting new standards for user engagement and operational efficiency in Web3, bridging the gap between On-Chain CRM and the next generation of blockchain-powered applications.

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